Hello there! I’m Alex
How my journey began
The Foundation: A Heritage of Hospitality
My career didn't start with a job; it started with a lifestyle. Growing up in the back-of-house of my father’s hotel in Jackson Hole, helped me to gain an intuitive understanding of luxury resort operations long before entering the workforce. This lifelong immersion infused me with a "service-first" DNA that informs my leadership style today.
The Spark: History in Liquid Form
While earning a History degree at Gettysburg College, I honed the research skills & appreciation for legacy that now define the way I approach both wine & spirits. I don’t just see a bottle; there is a timeline of culture & geography behind every alcohol.
The Turning Point: Resilience & Mastery
In 2016, a life-altering accident became the catalyst for my career path. Forced into a three-year hiatus to recover from a spinal cord injury, I channeled my discipline into the rigorous study of wine & spirits. This period of intense focus transformed a passion into a professional powerhouse, leading to a specialized MBA from the Burgundy School of Business and a suite of elite certifications.
The Result: Modern Innovation
Today, I apply this blend of old-world knowledge & modern business strategy to drive massive growth. Regardless of the market's state, I can craft a world-class beverage program to inspire teams and elevate the guest experience.
The School of Wine & Spirits Business - BSB: MBA in Wine & Spirits Management.
Court of Master Sommeliers: Certified Sommelier
Wine Scholar Guild: Certified Sherry Wine Specialist with Highest Honors, French Wine Scholar with Highest Honors, & Spanish Wine Scholar
Society of Wine Educators: Certified Specialist of Spirits & Certified Specialist of Wine
Wine & Spirits Educational Trust (WSET): Level 3 in Wine with Merit and Level 2 in Spirits with Distinction
My Specialties
Luxury Hospitality Operations (10+ Years)
Food & Beverage Menu Collaboration (9+ Years)
Wine & Spirits Education (7+ Years)
Off-Premise Alcohol Sales Experience (8+ Years)
Restaurant Beverage Consulting (5+ Years)
Bar & Comprehensive Beverage Management (3+ Years)
Let me teach you something about wine and spirits!
Let’s Talk
There’s always more to learn, whether you’re a scared novice or trying to improve your knowledge, I’m here for you.